Graphic ElementsTheme | Slogan | Logo | Torch Relay Graphic | Torch Design
Theme: Journey of Harmony
The theme embodies the Olympic ideal of 'placing sport at the service of the harmonious development of man, with a view to promoting a peaceful society concerned with the preservation of human dignity'. More>>
Slogan：Light the Passion Share the Dream
The slogan is highly expressive of the theme and distinctive in sentence structure. More>>
Logo
The Logo of the Beijing 2008 Olympic Torch Relay owes much of its inspiration to the traditional concept of "fire phoenix", and presents the image of two runners holding the Olympic Flame high. More>>
Torch DesignMore>>
The Beijing Olympic Torch boasts strong Chinese characteristics, and showcases Chinese design and technical capabilities. It embodies the concepts of a Green Olympics, a High-tech Olympics and the People's Olympics. The torch is 72 centimetres high, weighs 980 grams and is made of aluminium. The torch is of a curved surface form, with etching and anodizing being used during its production. A torch can usually keep burning for approximately 20 minutes in conditions where the flame is 25 to 30 centimetres high ... More>>
The Image and LookMore>>
The image and look of the Beijing Olympic torch relay was released at the Beijing Olympic Media Center on Wednesday.Based on the torch, theme slogan, core graphics and colors of the torch relay, the look of the relay was created with the elements of a phoenix pattern and lucky clouds, in conformity with the image and look system of the Beijing Olympic Games. The design has a unique visual effect, notably different from past Olympic Games. Rich with the characteristics of the times, it reflects traditional Chinese culture to the fullest. More>>
Torch Relay GraphicMore>>
The torch relay graphic is one of the key image elements for the torch relay of the Beijing 2008 Olympic Games. The torch relay graphic together with the torch relay symbol, torch relay colours, torch relay fonts,and torch relay slogan, forms the basic image of the torch relay of the Beijing 2008 Olympic Games. These elements will be applied in the torch relay image & look designs, including the torch relay uniforms, torch relay convsy, torch relay publications and the city landscape design of the provinces, autonomous regions and municipalities. They will create a unique visual image for the torch relay of the Beijing 2008 Olympic Games ... More>>
