Design history of the Image and Look for Olympic Torch Relay

The BOCOG Olympic Torch Relay Center started working on the Olympic Torch Relay Image and Look in August 2007. The China Central Academy of Fine Arts is responsible for the design of the basic elements of Beijing Olympic Torch Relay Image and Look. Lenovo (Beijing) Limited has taken the lead in designing the torch and collateral materials and the Beijing Institute of Clothing Technology was charged with designing the uniforms.

To meet the aesthetic and technical requirements of the Olympic Torch Relay operation and broadcast, Beijing Olympic Torch Relay Centre consulted renowned specialists from China and around the world-including experts in the arts, public relations, Olympic experts, broadcasters, sponsors as well as Image and Look design specialists from BOCOG. The final design was approved by the IOC.